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Why you always need to show your product’s ‘humanness’


Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! A few days ago, I was in a meeting, and I was distracted by a small chair. I first noticed how unnoticeable it was. I’d been in the room for an hour before I even saw it was there. I started wondering how it was manufactured, and my first guess was it was mass-produced and factory-built, probably…

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