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YouTube officially launches its own TikTok competitor, Shorts


TikTok is really the popular kid in social media these days, as evidenced by the massive American tech companies fighting over who gets to buy a cut of it. Others, like Instagram, have instead try to copy the format, and now YouTube has joined the fray. YouTube today officially announced ‘Shorts,’ a short-format video feature that lives right within the main app. While the company has recently been highlighting videos that only last a few seconds long in its mobile app, Shorts takes things the next level by offering video creation tools akin to those found on TikTok and Reels.…

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